My Portfolio
RECENT WORK
Walking the talk on regenerative business
Vivobarefoot
I’ve been working with BCorp-rockstar Vivobarefoot to tell their regenerative story for five years. Provocatively honest, their annual integrated impact report tells the truth about what it takes to create real, lasting change.
Download the latest report or read my case study.
Iconic skincare brand reports on sustainability
Aesop
Known around the world for the quality of their formulations and the integrity of their tone of voice, it’s been a pleasure to work with Aesop’s sustainability team to write their last two impact reports.
Visit their sustainability page to find out more, or read my case study.
Global social enterprise designing upstream solutions to the plastic crisis
Common Seas
Common Seas partners with businesses, governments and citizens from around the world to tackle plastic. I worked with Common Seas for five years, writing web copy, articles, scripts, toolkits, presentations, pitches and more.
Visit the website or read my case study.
Award-winning campaign communicating the health risks of plastic
Blood Type Plastic
Research found that most of us have plastic in our blood. I led on copywriting and creative for this campaign, including this animation, voiced by Stephen Fry. The Guardian ranked our work as one of 10 most impactful stories of 2022.
Head to the website or read my case study.
Reporting against ambitious sustainability targets
London Luton Airport
I worked with a great team at Brite Green to plan and write this year’s sustainability report for London Luton Airport. This year’s report marks the end of the airport’s five-year Responsible Business Strategy, and welcomes in the next ambitious set of targets.
Download the report.
Branding and copy for this plucky ethical pet food brand
Edgard & Cooper
Retained as a ‘copy artist’, I loved helping this energetic and ethical pet food startup to grow internationally. I worked across all elements of the brand, from web and social, to on-pack messaging and marketing.
Check out their website.
BACK CATALOGUE
UK100
UK100 asked me to support them in writing progress reports about how local authorities are delivering on their net zero ambitions, in line with government targets.
I wrote three papers: for Energy, Heat and buildings, and Nature.
Spotify
With its massive potential for influence, Spotify is inspiring in the work it does to empower voices from marginalised communities and to share a clear message of hope and action about the climate to its millions of listeners.
Read the report.
Provamel
A more traditional copywriting project, writing on pack product descriptions and FAQ content for this longstanding plant-based milk and dessert brand.
Bristol Citywide Review
I wrote the Citywide Review to capture the full breadth and scope of Bristol’s year as the UK’s first Green Capital. You can read it here.
Tetra Pak
I worked with comms agency Salter Baxter to write Tetra Pak’s 2018 and 2019 impact reports.
Swoop
I worked with this Bristol-based adventure travel company to create a unique sustainability narrative and web copy. Visit the Swoop sustainability page.
Futerra
I started my copywriting career at Futerra and after I left, I was lucky enough to keep working with the agency on a freelance basis for clients such as H&M, Unilever and NA_KD.
Dorothy House
Dorothy House is a hospice care provider. It was a humbling and eye opening experience to learn about all that they offer when I worked with them on a brand narrative, a tone of voice, and several leaflets.
Spherics
I supported this (now-acquired) carbon accounting start up to develop their brand values and brand narrative, and translate them into copy for their website.