The Forest Stewardship Council asked us to help them freshen up their brand so they could connect with their audiences – business and consumer – at a more personal level.

The result – a new strapline and visual direction – reaffirms the FSC’s longstanding commitment to sustainable forest management, while also bringing the value of the world’s forests into people’s lives.

I worked on the pitch and some of the early executions for this project (examples above) as part of a creative agency team.

This film was made after my time on the project, but it’s just too gorgeous not to share!