Fact Studio is a graphic design agency based in London. They had a very clear idea about their tone – direct, no-nonsense and creative – and asked me to write their web copy and business cards.

Matt, my client (and an excellent designer if you’re looking for one), wanted the website to scroll through a handful of short, punchy statements that communicated what his business stands for, and how he prefers to work. For the business cards, he wanted a few lines of copy that would make great conversation starters while also communicating what Fact is all about. The results are below…