As one of the world’s largest fashion brands, H&M is committed to securing a sustainable future for its business, for the environment and for the millions of people who are connected along its supply chain.
I wrote H&M’s 2016 Sustainability Report over the course of about six months, working closely with the client team. As you can see, the final report is a big and beautiful creation – hard work, but definitely worth it!
Lucy was the copywriter of our 2016 sustainability report. Our sustainability report this year was particularly challenging because we were launching a new vision & strategy, structure and narrative. Lucy’s creativity and ability to explain complex ideas simply has been a tremendous asset throughout this process.
Also, thanks to her experience in reporting and sustainability communications, Lucy has been such a value-added in suggestions and ideas. She did whatever necessary to get things done and has been nothing but flexible and quick in her deliveries whenever needed.
It’s been an absolute joy to work with Lucy and I’m looking forward to doing so again!
– Kaying Lau, Sustainability Communication Project Manager
You can read the whole report here.